The DIAMOND HEIST

'The Diamond Heist', exec produced by Guy Ritchie, documents one of the biggest attempted heists in UK history, retold by the South London gangsters themselves. An audacious crime deserves an audacious campaign…

💎 x1 proper naughty newspaper takeover with the rebirth of an iconic headline.

💎 x1 billboard stunt featuring a 9-Carot diamond (stolen by Jeremy Lynch).

🍿 The Diamond Heist went straight to number 1 on Netflix’s most-watched.